In a move that reflects a general trend in the ocean freight industry,Wallenius Wilhelmsen Logistics (WWL) has restructured to create two entities - an ocean transport company branded Wallenius Wilhelmsen Ocean (WW Ocean) and a land-based logistics entity branded Wallenius Wilhelmsen Solutions (WW Solutions).
“The new branding reflects the new business strategy where ocean transportation and land-based logistics will operate side by side as distinct, yet connected entities,” says Wallenius Wilhelmsen group CEO Craig Jasienski.
“The Wallenius Wilhelmsen group also incorporates the brands EUKOR and ARC, which continue to operate under their own brands.”
The group was created in April last year when Wallenius of Sweden and Wilhelmsen of Norway combined ownership of their jointly owned companies and relevant assets.
Commenting on the significant changes taking place in the automotive and rolling equipment industries, Jasienski pointed to shifts from car ownership to car usership, an increase in the scale of autonomy, increased electrification of vehicles and new entrants providing mobility solutions in very different ways. “All of this challenges the existing supply chain, retail and servicing models for vehicles.
“To meet this development, we aim to develop our logistics infrastructure and service capability, on sea and on land,” he said. “For every vehicle in the world, from when it leaves the production line and until recycled at end of life, there remains a logistics and servicing need. We see it as our purpose to work with our customers in defining and developing logistics for this world in motion. With change comes opportunities to industrialise and to boost our customers’ efficiency, reducing the environmental impact across the value chain,” says Jasienski.
