Logistics and horticulture are
the winning mix for Plantwise
Exports have doubled in value and volume
TIME SENSITIVITY takes on a new meaning when applied to the export of live plants to destinations as diverse as Namibia, Swaziland, Germany, Zambia, Botswana and the Middle East.
It’s a challenge that plant broker Plantwise has seized with gusto, doubling exports in value and volume in each of the last three years, and most recently breaking into the Chinese market in the face of stiff competition from India, Sri Lanka and the United States.
It’s an undertaking that demands intricate planning and in-depth understanding of horticultural issues, both of which managing director Jenneth Prinsloo clearly has under control. But it’s logistics uncertainties at the ports that often play havoc with the best laid plans.
“We plan our water, install irrigation systems with the plant materials, and work out exactly how many litres of water the plants will need, normally allowing for a day or two extra. But with our last order - involving 350 huge palms - a collision between two ships in the port resulted in all containers being called back to a depot where they were delayed for two weeks - and this had major repercussions for our deadline on the other side.”
It’s the preparation that is crucial to the ultimate success of any shipment, which is why Plantwise invests considerable effort in the packaging.
Prinsloo is currently studying towards her masters degree in horticulture, with particular focus on packaging and water systems.
In the next two years Dubai will require some 500000 fully grown trees and other plant material for its Palm Island development, and Plantwise is more than equal to the challenge, says Prinsloo.
