August 1 sees the launch by Röhlig-Grindrod of a new logo for its local and international offices. “After more than 30 years with the previous blue arrow logo, we decided it was time for a make-over and change of brand strategy,” marketing officer Lia Liebenberg told FTW. “We are now entering a new era in our history.” The new logo is based on a lighthouse concept, reflecting the company’s vision, competencies and mission. The central “eye” represents its focus on customers and employees.
New logo for Röhlig-Grindrod
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