Multi-modal solution paves way for African growth

As African consumerism rises – largely
driven by a growing middle class and
the exposure to new products – neutral
consolidator CFR Freight hopes to
expand its services on the continent by
leveraging its multi-modal solutions.
“CFR Freight has been operating as
a strictly neutral NVOCC (non-vessel
operating common carrier) for over
25 years and through our various
transport mode options we can offer a
tailor-made solution at the best cost,”
said Paul Danvers, general manager
for the express division
at CFR Freight.
The logistics
solutions
could
incorporate
sea, air, road
and small parcel
express
deliveries, he added.
Danvers told FTW that managing
risks and costs remained a key
challenge for any consolidator, but
that CFR’s ability to offer a wide
variety of multimodal options enabled
it to keep costs down.
“Our knowledge of the unique
challenges and opportunities of
operating on the continent, as
well as the ability to service many
African countries directly from the
rest of the world, gives us a business
advantage as well.”
In a primarily rates-driven
business, due to tightened economic
conditions, Danvers said that adding
value to customers – rather than
simply focusing on pricing – was the
key to staying competitive.
INSERT & CAPTION
We can offer a tailormade
solution at the
best cost.
– Paul Danvers