Loyalty programme boosts bottom line

YOU CAN measure the success of a wellimplemented loyalty programme in a company’s bottom-line, according to Patrick Fehring, SA cargo manager for British Airways World Cargo (BAWC). Examining the first eight months of the airline’s LIFT loyalty programme, Fehring commented: “We've seen enrolled customers across the globe increase their volumes with us as a result,” he told FTW. He also suggested that BAWC’s customers in SA had welcomed LIFT as a rewarding alternative to the SAA loyalty programme.