As part of ongoing efforts to strengthen Gauteng’s export sector and encourage local businesses to explore international markets, the Johannesburg Chamber of Commerce and Industry (JCCI) is rolling out a series of strategic initiatives throughout the year. It is targeting growth opportunities in key markets across Africa and Europe, said Bernadette Zeiler, CEO of the JCCI. “Exports have always been a strong focus for us,” said Zeiler. “This year, we’re doubling down on equipping businesses – especially SMEs and startups – with the knowledge, skills and access they need to compete globally.” In October, the chamber will host its annual conference, with this year’s theme focusing on how businesses can use free trade agreements to grow their export markets. “We’ll explore agreements within southern Africa, across the continent, and further afield, including Europe, the US and Brics. The goal is to show businesses how to tap into these frameworks, become more competitive, and position themselves alongside international stakeholders.” Beyond the annual conference, the JCCI is also running a series of skills development programmes to prepare SMEs for export readiness. “Through partnerships with governments, international agencies like GIZ, the British High Commission and the City of Johannesburg, we continue to deliver programmes,” said Zeiler. “These initiatives focus on equipping entrepreneurs with essential skills – from financial management to sales – to ensure their businesses are not only export-ready, but also financially sustainable.” With access to a global network of over 14 000 chambers of commerce, the JCCI also helps businesses identify suitable export markets and match them with the right partners. This includes facilitating participation in exhibitions, trade missions and national pavilions. Some SMEs are already benefiting from international exposure, including fully sponsored trips to China for sector- specific training. One of the JCCI’s standout initiatives is a project aimed at empowering township-based youth and women entrepreneurs. In partnership with the EU and Spanish government, 120 women were recently trained in core business skills. “Many of these women had no clear business plans a year ago – now several have launched second businesses and are employing others,” said Zeiler. Building on this success, the JCCI is entering Phase 2 of the programme, which includes sub- grants of up to R1.2 million for 30 women-owned businesses. These grants can be used for branding, promotional materials or office rentals. Graduates of the programme are also eligible for the chamber’s export incubator, extending their journey beyond training toward real market access. “Our programmes are unique in that they support businesses from the idea stage all the way through to export,” said Zeiler. “While our Global Export Accelerator has long supported established exporters, this township-based project targets young people and women between the ages of 18 and 35, directly addressing unemployment and creating sustainable growth.” LV
