Market analysis tools
A key challenge for exporters is the scarcity of reliable trade information on markets. The International Trade Centre (ITC) has developed a suite of online tools to make global trade more transparent and facilitate access to new markets: Trade Map, Market Access Map, Investment Map, Standards Map, Procurement Map and Trade Competitiveness Map.
According to a 2014 user survey, ITC tools contributed to US$ 126 million in exports and are deemed particularly instrumental to users in least developed countries, where local sources of trade intelligence are often unavailable.
Access to ITC’s Market Analysis Tools is entirely free of charge thanks to support from the World Bank, the European Commission and funders of the ITC's Trust Fund.
You can access it at http://www.intracen.org/Itc/market-info-tools/overview/
Trade Map
The Trade Map provides on-line access to one of the world’s largest trade databases and presents indicators on export performance, international demand, alternative markets and the role of competitors from both the product and country perspective. Company contact information is also available for 64 countries.
Market Access Map
The Market Access Map provides information on applied customs tariffs, including Most Favoured Nation (MFN) tariffs and unilateral and trade agreement preferences. The application also covers tariff rate quotas, trade remedies, rules of origin, plus the corresponding certificates, bound tariffs of World Trade Organisation (WTO) members, non-tariff measures and trade flows.
Investment Map
The Investment Map combines statistics on foreign direct investment and international trade, tariff data and the activities of multinational firms into an easy-to-use, interactive internet tool that allows analysis by country, trading partner and sector.
Standards Map
The Standards Map provides online access to ITC’s detailed database on private standards and presents academic, scientific and research papers and articles that discuss private standards issues in global value chains.
Procurement Map
The Procurement Map seeks to help businesses, especially small and medium-sized enterprises, bid for public procurement contracts around the world. It includes a country-by-country breakdown of up to 100 000 public tenders and indicates when countries have procurement policies that favour women-owned businesses or SMEs.
Trade Competitiveness Map
The Trade Competitiveness Map provides national export performance and national import profiles for around 240 countries and territories. It also offers a Trade Performance Index (TPI) by key export sectors grouped into 14 clusters.