Hellmann links up with empowerment warehousing arm

AS HELLMANN Worldwide Logistics continues to spread its wings, developing new departments in the process, a completely new subsidiary has been established in its warehousing and distribution operations. Hellmann Imperilog was founded last November as a joint venture with Midrand-based Imperilog, a warehouse and distribution company with 14 warehouses nationwide and operating as part of Bongani Economic Empowerment (BEE). "We are the black empowerment arm of Hellmann now, and every employee of Imperilog is a shareholder in BEE," says executive director Phineas Baloi. "We were established domestically but lacked an international leg when we found Hellmann needed to link with an empowerment company. That's how we came together and now all new business in the warehousing and distribution fields which either side signs up goes into the new joint venture." Prior to the link with Hellmann Imperilog had already established an 80-vehicle fleet, with services operating from Gauteng every night to the main centres in the country, handling requirements for major companies like Vodacom, Unisys, FNB, Hewlett Packard SA, Consul Glass, Workgroup and Centratel. Warehousing, mainly in the Gauteng area but with facilities in other centres, covers a total of 80 000sq/m. Under the Hellmann Imperilog flag the warehousing and distribution for Robert Bosch power tools in Brits and Dina Spicer Axles in Port Elizabeth, with fan belts and starter motors in the automotive field, set the ball rolling. Keith Domoney, who joined Hellmann Worldwide Logistics last year as general manager of its new automotive forwarding section based in Port Elizabeth, has been appointed joint director with Baloi of Hellmann Imperilog.