Exporters look to Europe for expansion

Europe appears to be
overtaking China as a
market of potential expansion,
according to the latest annual
Barloworld Logistics 2016
supplychainforesight survey of
supply chain leaders in South
Africa.
A total of 27% of survey
participants indicated that they
were eyeing Europe for expansion,
while 21% said North Africa and
20% Asia (excluding China). Only
13% said they were still exploring
expansion in China.
“South African exporters who
are eyeing new global markets
– particularly those in the
developing world – could use the
current exchange rates to their
advantage for greater returns,”
said Kate Stubbs, executive:
marketing at Barloworld
Logistics.
She added that the developed
regions might be less risky than
some African countries.