On 24 April a new global survey - CIGI-Ipsos Global Survey on Internet Security and Trust - revealed that Internet users were increasingly concerned about their online privacy and that 49% of users polled said lack of trust was their main reason for not shopping online.
The survey, conducted by Ipsos and the Centre for International Governance Innovation (CIGI), in collaboration with the United Nations Conference on Trade and Development (UNCTAD) and the Internet Society, comes as data breaches and the reported hacking of elections in several European countries continues to capture international headlines. The survey results suggest that the resulting impact on trust is hindering further development of the digital economy.
The 2017 survey shows that among those worried about their privacy, the top sources of concern were cybercriminals (82%), Internet companies (74%) and governments (65%).
The survey also revealed great differences in e-commerce behaviour when it came to how users are purchasing goods online. In China, India and Indonesia, for example, more than 86% of respondents expected to make mobile payments on their smartphone in the next year, compared with less than 30% in France, Germany and Japan.
Even in the digital world, location still matters. 55% of global respondents indicated that they preferred purchasing online goods and services made in their own country.
