With concerns mounting over stricter lockdown measures in the face of the new Covid variant – in particular a ban on alcohol sales – plans by South Africa's wine industry to revive, recover and rebuild could face some speed bumps.
Vinpro yesterday announced that South African wine businesses would get together at the start of 2022 to explore the state of the industry and equip themselves with insights and tools needed to recover.
The Nedbank Vinpro Information Day, themed "Revive. Recover. Rebuild", is set to take place on January 20 – with physical and virtual attendanc eplanned.
“The South African wine industry will rise up again to reach its full potential following one of the toughest periods yet,” said Vinpro MD Rico Basson. “At the Nedbank Vinpro Information Day we will examine the next steps each individual and business in our value-chain needs to take to achieve our vision towards a more robust, competitive, profitable and sustainable industry.”
The industry’s Covid-19 recovery plan includes stimulating demand by driving exports and growing local sales and revenue through wine tourism. Wine grape producers and wineries are also increasingly adopting a consumer-focused approach in the vineyard and cellar while innovating for efficiency.