Global consumer healthcare group GlaxoSmithKline (GSK) has awarded a three-year contract for sales, merchandising and brand consulting services to Imperial Retail Solutions.
“This national contract, which was won on tender, will see the Imperial Group partnering with GSK to drive the growth of its South African brands, particularly in the oral care sector. A dual model includes syndicated and semi-dedicated service components and also targets the wholesale, franchise and pharmacy channels,” said Imperial Retail Solutions managing director, Jonathan Hartley.
“We have added significantly to our team of people, and have also realigned our focus on the wholesale and franchise side of the business,” said Hartley, adding that Imperial had also expanded its point of sale (POS) teams in all regions.
GSK’s portfolio of global brands includes Aquafresh, Sensodyne, Panadol and Lucozade, as well as local South African brands such as Grand-Pa, Eno and Med-Lemon.
