E-commerce companies eBay Inc and Mall for Africa have announced a strategic partnership to boost the sale of handmade African products into the United States.
This partnership expands upon an existing relationship between the two companies which allows Africans the ability to purchase items from eBayforAfrica.com or directly through the Mall for Africa app.
Mall for Africa and eBay will now provide Africans – starting with Nigeria, Kenya, Ghana, South Africa, and Rwanda – with a new platform to sell their one-of-a-kind artisan products into the United States.
The inventory will be displayed on the Mall for Africa store on eBay.com, allowing sellers to expand their businesses and increase brand awareness. To start, product categories will include fashion, art and collectibles, jewellery, and clothing. Expansion into other categories and additional African countries is planned in coming months.
“We couldn’t be more pleased with extending our partnership with eBay as we empower, expose, and positively affect thousands of hard-working artisans while making it convenient for US shoppers to purchase African-made products that would otherwise be unavailable to them,” said Chris Folayan, CEO of Mall for Africa. “As someone who grew up in Africa, became an entrepreneur, and who currently does business in Africa, I know first-hand the importance of cross-border trade and having the opportunity to expand a business internationally.”
