Brand South Africa is determined to improve perceptions of South Africa as a business and investment destination for Singapore.
According to Brand SA general manager for research, Petrus de Kock, Singapore and the Asian region in general had low levels of familiarity with the South African market for business due to geographical and language barriers.
“While Asia’s growth story is well understood around the world, findings from a recent research project indicate that in Asia there are not similar levels of understanding regarding the business and investment opportunities in South Africa.”
He pointed out that understanding the Singapore business community’s perceptions of South Africa would help to raise levels of awareness regarding the business and trade opportunities available and increase the appetite for investment in the country.
“Singapore, and Asia, are important trade markets for South Africa,” said research manager, Leigh Gail-Petersen. “By identifying the challenges and opportunities South Africa faces in the Singapore market we hope to positively shape the image of the nation among the Singapore business community and, ultimately, further develop business links between the two countries.”
International Enterprise Singapore, a statutory board under the Singaporean Ministry of Trade and Industry, identified opportunities for Singapore companies in the power generation and hospitality sectors of South Africa.
