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International
Logistics
Sea Freight
Technology

AI and machine learning a boon for document processing

02 Oct 2024 - by Liesl Venter
 Source: Contra Consolidations
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Freight and logistics companies are embracing digital transformation, recognising the multitude of benefits it offers.

According to Courtney de Beer, chief technical officer at Contra Consolidations, technology is pivotal in driving efficiency, cutting costs, enhancing visibility, boosting competitiveness and enabling innovative business models.

"The forwarding industry has witnessed several significant technological advancements that are fundamentally reshaping the transportation and management of goods on a global scale," De Beer told Freight News.

“Some of the most impactful innovations driving digital transformation in the sector are enhancing both operational efficiency and customer experience.

"One key development is the advent of company-enabled platforms that provide comprehensive customer visibility.

"These platforms facilitate various functions such as obtaining quotations and rate information, making bookings, accessing schedules, tracking shipments and managing essential documents.”

Automation was another significant advancement, with workflows and system integrations streamlining routine tasks and ensuring seamless data f low across systems, said De Beer.

“This is complemented by advanced reporting capabilities, with tools like Power BI enabling sophisticated internal and external reporting that supports better decision-making and performance analysis.”

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